How I Became a Certified Copywriter, And You Can (and probably should) Too!

What is copywriting? Copywriting is the art and science of crafting words that sell. Regardless of what your digital specialty is…we’re all trying to sell something. You might be trying to sell: →The click →The open →The idea Without words…your prospect doesn’t know what you want them to do. What does copywriting do? →It generates awareness of you, your product and service →It helps build engagement with your brand →It can foster excitement in your...

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Plan & Write Your Email Sequence with these 8 Easy Steps!

In every job that must be done, there is an element of fun! Find the fun, and SNAP, the job's a game! I don't mean to get all Mary Poppins on you, but yet…I kinda do! Writing an email sequence doesn't have to be a dreaded chore. In fact, it's one of my favorite things to do for my clients. But I have learned that it's only fun when I've laid the proper groundwork and done the initial planning and mapping out for my sequence. I promise that when you've worked through these 8 steps...

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How to craft the perfect headline + 23 swipeable and adaptable subject lines you can steal!

How's that for a headline? It may not be very nice, but it sure does grab your attention, doesn't it? Not judging a book by its cover is a good practice when you are hanging out a Barnes & Noble, but the truth is, we all do judge in a glance. David Ogilvy, considered by many to be the father of modern advertising once said… On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out...

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How to Write the Ultimate Email Sequence (for your business or for your clients)

About a year ago we surprised our oldest daughter with a set of keys to her own car. I’m sure my mixture of emotions were similar to most parents who’ve reached this milestone with their teenagers. I was equal parts joy (now I had an eager-errand-runner), and fear (I’ve never done this, how will I know she’s safe?). It can be a bit scary and overwhelming to start something new. Writing can feel the same way. Especially when your writing in order to provoke an...

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Turn Your Visitors Into Customers Using These Email Marketing Tips! Podcast Feature

Email marketing for the rest of us... I bet you use email every day. I'd also bet that you use it to either persuade, educate, or entertain others to do or think, or understand something. Or, it maybe you use it to simply receive information. No matter what you use it for, email is a powerful (and relatively inexpensive) tool you can use to leverage your business and your interests if you know how to do it effectively. We call it email marketing. Recently, I had the...

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How to Grow Your Email List with an Online Quiz

"Ok students, take out your pencils and a sheet a paper, today we're having a pop quiz." Do those words still make your heart accelerate and your palms get sweaty? Have no fear! The quiz I want to introduce you to is one that is not only fun but also an excellent tool to help generate leads, drive sales and grow your business. I'm talking about an interactive online quiz. You've probably taken a few, like what Disney princess are you? Or what is your spirit animal?...

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