How to Write the Ultimate Email Sequence (for your business or for your clients)

About a year ago we surprised our oldest daughter with a set of keys to her own car. I’m sure my mixture of emotions were similar to most parents who’ve reached this milestone with their teenagers. I was equal parts joy (now I had an eager-errand-runner), and fear (I’ve never done this, how will I know she’s safe?). It can be a bit scary and overwhelming to start something new. Writing can feel the same way. Especially when your writing in order to provoke an...

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Turn Your Visitors Into Customers Using These Email Marketing Tips! Podcast Feature

Email marketing for the rest of us... I bet you use email every day. I'd also bet that you use it to either persuade, educate, or entertain others to do or think, or understand something. Or, it maybe you use it to simply receive information. No matter what you use it for, email is a powerful (and relatively inexpensive) tool you can use to leverage your business and your interests if you know how to do it effectively. We call it email marketing. Recently, I had the...

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How to Grow Your Email List with an Online Quiz

"Ok students, take out your pencils and a sheet a paper, today we're having a pop quiz." Do those words still make your heart accelerate and your palms get sweaty? Have no fear! The quiz I want to introduce you to is one that is not only fun but also an excellent tool to help generate leads, drive sales and grow your business. I'm talking about an interactive online quiz. You've probably taken a few, like what Disney princess are you? Or what is your spirit animal?...

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A Practical Guide for the Work-At-Home Mom

Working mother. Those two words have always felt redundant to me. Of course, all mothers are working mothers. Unless your a Kardashian and you can hire all the help in the world to raise your kids! Be it, stay-at-home full-time mommas and mommas who have some level of outside work, we are ALL working moms. And as we all know, the job of “Mom” doesn’t come with paid time off, substitute teachers or even a paycheck. We don’t simply clock out after our 40 hours, it’s a...

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Top 8 Reasons You Should Hire a Copywriter

You may be no slouch in the writing department, and perhaps people have even mentioned that you have a way with words. So do you really need to hire a professional copywriter to write your website? The answer is yes! And here are 8 reasons why. 1. Ain’t nobody got time for that! A lot of people don't enjoy writing. They have flashbacks from high school and English 101 and red-inked papers. If writing isn't your forte, hiring a copywriter can be a lifesaver. It doesn’t matter how...

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Confessions of an Accidental Copywriter

Hi there and welcome to my blog! If we could sit down over some lattes and swap stories, here are a few of the highlights that have brought me to this time and place. Sometimes I think I tripped, stumbled and fell into being a copywriter. In truth, many of the chapters of my life have felt (at the time) as haphazard or accidental. One might say I’m an accidental copywriter. {{featured_image}} Let me explain... Having a career has never been wildly important to me. ...

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