How I Became a Certified Copywriter, And You Can (and probably should) Too!

What is copywriting? Copywriting is the art and science of crafting words that sell. Regardless of what your digital specialty is…we’re all trying to sell something. You might be trying to sell: →The click →The open →The idea Without words…your prospect doesn’t know what you want them to do. What does copywriting do? →It generates […]

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Plan & Write Your Email Sequence with these 8 Easy Steps!

In every job that must be done, there is an element of fun! Find the fun, and SNAP, the job’s a game! I don’t mean to get all Mary Poppins on you, but yet…I kinda do! Writing an email sequence doesn’t have to be a dreaded chore. In fact, it’s one of my favorite things […]

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How to craft the perfect headline + 23 swipeable and adaptable subject lines you can steal!

How’s that for a headline? It may not be very nice, but it sure does grab your attention, doesn’t it? Not judging a book by its cover is a good practice when you are hanging out a Barnes & Noble, but the truth is, we all do judge in a glance. David Ogilvy, considered by […]

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