5 Surprising Things to Know About Your About Page
5 Surprising Things to Know About Your About Page About pages are the second most visited page after your home page and it's crucial to get them right! We’ve noticed that when many entrepreneurs write their About page they fall into a common trap of touting all their accomplishments and making it truly “about” them. After all, it's your website, your business, and your story, right? While it's true that your About page should give visitors a glimpse into who you are and what you...
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8 Elements You Need on Your Home Page + Real-Life Examples You’ll Love
8 Elements You Need on Your Home Page + Real-Life Examples You'll Love When it comes to websites, the most crucial page is the home page. It's usually the first point of contact between your business and your potential customers. It's been said that you have about 5 seconds (7-8 if you're lucky) to capture their attention and make a good first impression. If your home page isn't visually appealing, easy to navigate, or clear on the value you provide, chances are, your users will bounce and...
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5 Ways to Know It’s Time to Rebrand Your Website
We don't have to tell you that in today's digital world, websites play a vital role in establishing your business's online presence. The first impression, or the first point of contact, most customers will have with your brand, is your website. Over time, businesses may find that their website no longer serves their needs and requires a refresh. In this blog post, we will discuss five reasons why it might be time to consider a rebrand for your business. Your brand has evolved As a...
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Get 6 FREE Email Sequences + Use this Quiz to GROW YOUR LIST!
YOU get an email sequence, YOU get an email sequence, YOU get an email sequence! via GIPHY I’m not Oprah giving away cars, but I do want to be as generous as her and GIVE YOU 6 FREE EMAIL SEQUENCES! (Not quite the same, but hey! I'll give away what I can!) Let’s back up…Quizzes. Quizzes are a fantastic way to grow your list on your website! I personally recommend using Interact (affiliate link) for your quiz needs. They have dozens of quizzes available in various...
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36 Powerful Copywriting Secrets You Can Use, Even if Think You Suck at Writing
A lot of people are intimidated by writing. But here's the thing… Good writing is not a natural gift. You have to learn to write well. David Ogilvy said, "People who think well, write well." Even if you "think" you suck at writing, you can learn to write powerful copy when you know a few rules…and a few secrets! ;) Whether you're launching a new course, a new website, or even writing your Instagram captions…if you have a few of these powerful copywriting secrets...
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SLIDE DECK: How (and why) you Should Automate Email for your Business
A Presentation and an Experiment A few weeks ago, I was given the opportunity to do a presentation on Email Marketing at my local Power Circle group. Power Circle is a local small business networking group here in Albuquerque, NM. Surprisingly, they had enough faith in me that they asked me to present before I officially became a member. HA! The joke was about to be on them. :) Once I got over my nerves, I actually had an absolute blast! Why Words Matter No matter...
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