Travel Goods Association
We’re so thankful to have gained the trust and repeat business of the Travel Goods Association (TGA). This site marks the third site plus a landing page, we’ve completed for them.
The TGA got hit hard by COVID.
Each year, their main event was the hosting of the World’s Largest Travel Goods Show at various locations around the country. Due to COVID their in-person event was cancelled in 2020, and 2021.
Despite this setback, they’ve adapted by moving a lot of their in person business to an online digital format.
What We’ve Done for The Travel Goods Association
First was the rebrand of their Showcase.
This trade magazine was initially a printed magazine, devoted to travel products whose 14,500 readers include retailers, consumer press and trade media. Now, instead of going to the cost and trouble of printing an online magazine, they have the ability to make real-time changes, and print stories to keep their audience in the loop, of all things trave.
Lastly, we’ve updated their Travel Goods Association site.
Because TGA has 3 sites, it was important to create a landing page that helps the user see the relationship of all the sites, and how they are interconnected.
In-Person and Digital Age Solutions
TGA, like so many businesses, needed to pivot how they conducted business in light of COVID. With the absence of an in-person show, we helped provide the solutions they and their vendors are needing in this digital age.
We added a profit center on their magazine site, which allows their vendors to conduct virtual shows, and sell products.
Travel Goods Manufacturering
UI/UX Design and Development