A BETTER APPROACH TO HELPING YOU
Build a Better Brand
“Every interaction, in any form, is branding.” - Seth Godin
Branding is sometimes hard to define. You may think it’s your logo and colors, and it is...in part. But branding on a bigger scale is every interaction and every touchpoint in your business. How your brand is perceived by others (whether it’s what you want or not), IS your brand.
So whether you’re at the starting gate, or you’ve been in the race for a while, we want to make sure your brand is the best reflection and actual representation it can be.
We take a deep dive into what your brand is at its core, how it reflects those values, and how to make it grow in the future.
We offer a custom experience for each company’s needs, but here’s the gist of what we do...
Brand Discovery
Discovery is a process where we seek to answer the question of who or what your brand is at its core? Through our brand audit process, we identify your brand’s strengths and weaknesses based, primarily, on your online presence. We seek to better understand your competitive marketplace and how you can differentiate yourself in order to expand your impact. We offer creative suggestions and solutions to position your brand and grow your reach and company.
- Brand Audit
- Mission, Vision & Values
- Brand Position
- Customer Personas or Avatars
Brand Identity
Your brand identity is how you present your brand to the world. The goal is to make the outer perception (how you are perceived) to align with the inner reality (how you wish to be perceived). All of this must come into play through your website, name, logo, typography, tagline, verbiage, and tone.
- Naming
- Taglines
- Messaging
- Logo Design
- Website Design & Development
- UI/UX Analysis & Design
- Graphic Design
- Collateral Design
- Video Management
- Photography Management
Brand Management
Brand Management is the ongoing analysis, execution, and creative oversight of your brand. As your Brand Managers, we constantly revisit all the elements that represent and support your brand’s experience, seeking to increase general awareness of and customer loyalty towards your brand.
- Brand Guidelines
- Campaign Launches
- Brand Maintenance
- Annual Brand Audits
Build a Better Company
“Quantum leaps never happen by doing the same thing you’re doing now. Be ruthless about trying something different. Conventional growth comes because we think along conventional lines.”So, unconventional growth happens when we step outside of our comfort zone.
Which means, you probably need a few key players to help catapult you out of your current state, and into the next stratosphere.
What if you had…
A “maestro?”
A maestro is that rare breed of person who can envision the future, and see the end from the beginning. They see things from a bird’s eye view and can plot out the future and how to get there.
A “virtuoso?”
If Steve Jobs was the maestro at Apple, then Steve Wozniak was the virtuoso. Virtuosos are the innovators with special knowledge that can help engineer and architect the most amazing inventions. Virtuosos can help you build something better and faster.
A “wordsmith?”
A wordsmith is able to organize thoughts into oral and written forms of communication to motivate, entertain, and teach others. Those who can create the most contagious content control the conversation.
Plus…
A “gladiator” (fiercely loyal, intense, never give up attitude),
A “hacker” (find ways to do things better, faster, more systematic), and
A “sage” (full of wisdom, able to teach, solve problems, bring out the best in others).
If you had all of that skill, you’d have a winning combination!
We hate to brag, but…
If you roll all 6 of those key team players into 2, you have US!
We listen. We analyze. We envision.
And we put into action strategies to build you a better company. Some of those systems and processes may include...
- Systems Audit, Creation, & Deployment
- Funnel Development
- Email Sequencing & Automation
- Referral Generation
- Outsourcing
Building a better company is about putting the systems, and people in place to help you take your next quantum leap.
We can’t wait to help you do that!
Build a Better You
“If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours.”- Henry David Thoreau
Often, we are our own worst enemies when it comes to moving forward confidently in the direction of our dreams.
To make progress, we have to face our short-comings, and inefficiencies, which isn’t very fun. So we keep doing what we’ve always done, expecting different results. (<-- the definition of insanity!)
As your coaches, we’re not trying to make you into someone you’re not.
Instead, we want to help you become the best version of yourself.
We’ll identify how you work best, and what you need to do to shore up those areas of weakness, and move forward in the direction of your dreams confidently.
This is the “funnest” part of all, actually. We find that people start to make real ‘aha’ discoveries about themselves, and start to see how they can start to work smarter, instead of just harder.
We have lots of tools in our belt to help you discover how to build a better YOU.
Some of the things we cover with our clients include...
- Personal Discovery &
Improvement - Time Management &
Organization - Getting Things
Done - Email Control
- Goals & Rewards
